I knew it would happen sooner or later. Google has finally taken the leap and bought out TiVo. As with every Google purchase, there seems to be only good news. Users of the latest TiVo model have reported that they're no longer receiving advertisements as they're fast-forwarding, which I am personally very happy about. There will no doubt be greater work put into interest targetting. I'm guessing that the new TiVo systems (to be rolled out in June) will link up with the Google Video archives so it can actually understand the content of the shows you like to watch and it'll send you advertisements based on that, probably somewhere on the recorded show selection menu. Knowing Google, it'll probably be somewhere out of the way.